Let Them Eat Cookies! Michel et Augustin Creates Community and Connecting Options Around Kooky Confections

The small type: whenever Marie Antoinette stated, “permit them to eat cake,” it could have already been because she had been hogging all of the Michel et Augustin snacks for by herself. Childhood mates Michel and Augustin came across in middle school, and, whenever they found their unique hobbies for guys xxx 9-to-5 tasks is unfulfilling, they began a cookie business with a foundation in French pastry. Fast forward 13 years, together with two pals have actually workplaces in France and nyc and generally are attracting the planet along with their cookies, pastries, yogurts, mousses, as well as other desserts created using quick, pronounceable ingredients. The duo additionally shows aspiring bakers that perfecting the ability of French pastry is attainable through their particular cookbooks and interactive available house courses. Michel and Augustin’s fantasy is not difficult: to help make the globe look and bond over a shared love of candies.


The storyline of Michel et Augustin started just adequate. Two guys started palling around in secondary school and became great contacts. But, just like lots of teenage friendships, the two parted ways after graduation to check out their own routes.

Michel found himself employed in finance in ny, and Augustin ended up being working in marketing for Air France. But both soon became disillusioned making use of the 9-to-5 routine with the business world. They reconnected additionally the duo devised a wild propose to find out all 1,263 bakeries in France and develop the basics of the best confectioneries the country must provide. They wrote a manuscript about it — their own basic collaboration!

After doing their unique journey, in 2004, Michel and Augustin aproned-up and set out on a brand new adventure: baking in Augustin’s kitchen area. Their particular objective was to develop a line of snacks as well as other sweets fashioned with natural ingredients and really love. And, after tirelessly testing and tasting significantly more than 300 dishes, their particular basic mixture was created: the little round butter cookie. Michel et Augustin came to be!

The two found rapid achievements, and still innovate much more tasty designs, such as for example a decadent natural yogurt in a container, that has been found only one time Michel and Augustin realized their own valued cow could create a lot more than butter. They advertise their products using the signature “kookiness” and pleasure they infuse to their yummy goodies.

Dispersing a fascination with French Pastry Around the World

Michel et Augustin is focused on more than just generating a delicious cookie. The firm is actually curved on drawing from France’s wealthy cooking record to produce masterful desserts.

“It’s not pretty much snacks — it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “everything we make is related to French pastry techniques. We’ve got an extremely strong relationship with pastry making as a company.”

But Lily told you an affinity for and expertise of French pastry isn’t just kepted when it comes to item developers (they call them the “recipe group”) at Michel et Augustin. Area of the businesses kooky culture is revealing the passion and knowledge of pastry making therefore every person in the group, in France and Brooklyn, can teach to be a French pastry chef and make the nationwide examination (titled a “C.A.P.”). Because of this, everybody is able to take part in innovating brand-new dishes and talk knowledgeably with fans, consumers, and customers.

“once per week in France and when a month in nyc, our Banana Farm (“office”) becomes a pastry course in which the audience is going through a traditional program of French pastry and instruction for the official certification,” she stated. “no matter if you are a web page developer or perhaps in product sales — the ability is actually promoted for several.”

Though Michel et Augustin supplies a more expansive line in France, the organization sticks towards the exact same basics and concepts of development for many products.

“finished . our products have commonly is a real focus on flavor in order to the constituents,” Lily said. “We concentrate on the quality and user friendliness for the elements, and try to maintain element list as pronounceable possible.”

This results not only in a yummy decadence, additionally a delicacy you can easily be ok with consuming together with your someone special.

An accumulation Treats excellent for discussing together with your Sweetheart

Thereis only something about discussing candies that begins a single day right or comes to an end a great time. And Michel et Augustin’s projects had been designed for merely this type of occasions.

“It really is a minute of indulgence at the conclusion of a romantic date,” Lily mentioned. “It’s delicious and made with thoroughly clean ingredients, and this helps to make the time much much better. It feels very good to enjoy.”

With the amount of worthy treats to choose from, there’s really no must select just one. While there are many a lot more options in France — from chocolate mousse to decadent yogurts and, however, one-of-a-kind snacks — there are lots of options available in the usa too.

Lily was fast to suggest the perfect snacks provide to or enjoy with that special someone.

“Our best-selling cookie is all of our 4-Cookie Squares,” she stated. “These include like little square tarts, are available in three styles, and certainly will be therefore conveniently shared. We also have Cookie Buttons, which are hazelnut candy chip snacks with hazelnut ganache internally. They are available in packs of two — one for me personally, one for you!”

For couples exactly who really enjoy their unique day routine with each other, Lily told all of us Puff Palmiers tend to be a pleasant a.m. alternative.

“They are puff pastry and taste like Elephant Ears,” she mentioned. “They can be very light and flaky and ideal for sharing over morning meal with coffee or at tea time.”

Whether you and your honey are chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has actually a deserving treat for sharing (or sneaking down with for your own clandestine cookie affair).

Become involved at Banana Farm

Michel et Augustin’s philosophy is the fact that happiness of desserts is in the sharing. Therefore it should not be any surprise area wedding is extreme a portion of the businesses company mission. Most people are welcomed to eliminate in and chat (and flavor snacks) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This attitude began from the start with the company and is also element of the center. And Lily noted this approach is exemplified when you look at the business’s available residences.

“Right from the start, Michel and Augustin opened the doorways of these apartment to next-door neighbors, pals, consumers, and passersby, for individuals supply them feedback, to taste snacks, to flavor brand-new quality recipes they certainly were screening, also to hang out with these people and discuss whatever they had been doing,” she stated. “It is something which’s important to you nowadays.”

Start home within Banana Farm happens on very first Thursday of each thirty days in France and New York. Lily informed united states these events present an easy method for all the organization giving returning to the city by instructing them towards background and strategies of French pastry.

“We invite everyone, family members, friends, clients, and buyers ahead share meals,” she mentioned. “We do style assessments, focus groups, and perform video games. It really is a proper society event.”

It’s not only enjoyable and tummy-pleasing to go to, however if you do not have a cookie companion, consider the rest of the treat aficionados you can meet within Banana Farm. All things considered, if someone wants Michel et Augustin addresses, you realize they’ve good taste, and you will have one thing to bond more than.

Michel et Augustin: dedicated to Random Acts of Kookiness

In real Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to motivate and please the general public. From a tribute to Michael Jackson on the cookie square occasion as well as their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they actually do. You can see why their unique snacks are very addicting — they’re created using 100 % natural ingredients and good vibes.

Up subsequent for your organization is a cookbook whose goal is to assist you visitors as well as others overcome the intimidation of French pastry.

“we are creating a French pastry cookbook for your me, and it is about having fun with these very hard meals,” Lily mentioned. “we are splitting it down and claiming it can be done. When we can, anyone can, and then we’re discussing the progress.”

Michel et Augustin normally trying to start the famous chocolate mousse in the US.

“the dream in regards to our chocolate mousse would be to seduce The usa’s taste buds.”

And, after sampling their cookies as well as other snacks, the US is actually certainly set for an extended relationship thereupon mousse.